This article from iMedia Connection is worthwhile reading for anyone working on a site redesign, landing pages or general search engine optimization. Or any other kind of online marketing, for that matter.

Indeed, it’s worth reading if only to soak in the literal bottom line: “It may be worth the risk of losing a bit of rank in the name of a better user experience.”

Imagine if all Web marketers and content creators and site managers signed on to that concept: The heck with trying to be number one on page one of Google, let’s try to be number one on the minds of our customers.

You say you want a revolution? Start there.

Takeaway for marketers: It’s not about what you want to do with your site or what you want your customers to do with your site. It’s about what your customers want to do with your site.

This entry was posted on Monday, April 2nd, 2007 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.