You don’t want to read this blog post, you want to explore the Hot Pockets Dojo.

I like the commercials (like this one: “You no hungry for girl, you hungry for Hot Pockets!”). And while the Dojo site is a bit choppy (maybe that’s just my Vista and Firefox conflicting with my Dojo master), they have the full monty of online tools for Hot Pockets fans:

MySpace backgrounds, e-cards, an “ask the master” function that could have been infinitely better than it is (think Subservient Chicken meets Magic 8-Ball), printable masks, printable grocery lists, wallpapers, a downloadable game, stuff for mobile phones …

Every brand wants to create the Next Big Thing in Online Advertising that gets passed around like crazy, but at some point trying to be cool becomes trying too hard. The Hot Pockets Dojo feels like it’s dancing on both sides of that line.

… is this an example of Darwinian evolution at work?

Wired has compiled this list of the 15 lamest tech mascots ever. We can all agree Clippy sucked, of course. Meanwhile, the list has generated some fun discussion over on Slashdot.

“Any person capable of angering you becomes your master; he can anger you only when you permit yourself to be disturbed by him.”
—Epictetus

Question? Is there really a Web site for everything?

Answer: Definitely.

(Thanks to Seth Godin for the heads up on this one.)