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Sunday, March 11th, 2007This article from Catalog Success reads like it could have been written in 1999, but it repeats a point that perhaps rings truer today than ever before:
“Branding begins before the first page of your site loads. Does a visitor have to wait too long for your flash animations to load?”
Yes, broadband is in wide use. Yes, computers are getting faster. Yes, companies want to look snazzy. But none of that excuses Flash abuse. Jakob Nielsen’s October 2000 article on Flash still has a lot of truth in it.
Takeaway for marketers: Your Web site is there to service customers, who want their information now. If Flash means they get their information later, it’s not good. As with so many things in life, so it is with Flash: Very often, less is more.