Internet Marketing Voodoo recently posted this fascinating interview with Dr. Jim Bower, CEO of Whyville, a virtual online community for kids.

The podcast is entitled, “Advertising in Virtual Communities,” but it’s less about advertising and more about how kids learn and the nature of virtual worlds. But there’s brand talk, too: The discussion around what Toyota is doing inside Whyville is terrific brain food for any marketer thinking about how to create a meaningful presence in a virtual world.

Takeaway for marketers: It’s not about a new place to slap a banner ad, it’s about enhancing an online experience.

This entry was posted on Saturday, March 31st, 2007 at 8:23 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.