Here’s an interesting anecdote about Seth Godin’s free e-book being offered for sale on Amazon.com. Thanks to WebProNews for the heads up on this one.

Buy one thing at Omaha Steaks and you’re likely to get flooded with email and direct mail for the rest of your life. But bide your time: You never know how high the offer may go.

Takeaway for marketers: Just because email is cheap doesn’t mean you don’t want to maintain control over who you’re sending to and when.

“The Internet is just a world passing around notes in a classroom.”
—Jon Stewart

A little bit of Googling the other day led me to this recent list of “The 10 Most Influential Internet Marketers.” For starters, it seems odd that Seth Godin or the guys from The Cluetrain Manifesto aren’t mentioned, but what the heck; it’s interesting reading nonetheless.

The smart people over at the Experiential Marketing Forum recently conducted a survey of International Experiential Marketing Association members in 159 countries. What’s working in the world of experiential marketing? What’s not? How should it affect your marketing plan? Check out the survey results over here.

Takeaway for marketers: Thinking about fielding some street teams? Careful! They have the highest potential to create a negative brand experience. The survey results include several such nuggets of practical wisdom.