Capitalizing on a big news event, that is. In this case, start with a company called HeadBlade that makes razors for shaving one’s head. Then there’s that Britney Spears thing. Then there’s this clip on YouTube by HeadBlade, which is also on thieir site, featuring a bunch of athletes from something called Fit Expo trying to emulate David Letterman.

Takeaway for marketers: In the wake of the Anna Nicole Smith tragedy, does making fun of another seriously disturbed celebrity seem like smart product positioning? Nah, I don’t think so, either.

This entry was posted on Monday, February 26th, 2007 at 9:35 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.