“Where black and white has never been so colorful” is a tagline being used by Seaworld and a reference, of course, to its star whale, Shamu. Maybe it’s been used for a while, but I just noticed it the other day in a TV spot. It’s inviting, elegant, evocative and many other adjectives. Lots of copywriters get paid lots of money to write lots of advertising, but it’s not often that so much gets said so simply.

Takeaway for marketers: The best copy is often the simplest … but making it look easy is hard work.

This entry was posted on Saturday, February 24th, 2007 at 9:19 am and is filed under Marketing Stuff, Marketing Takeaways.