Buy one thing at Omaha Steaks and you’re likely to get flooded with email and direct mail for the rest of your life. But bide your time: You never know how high the offer may go.

Takeaway for marketers: Just because email is cheap doesn’t mean you don’t want to maintain control over who you’re sending to and when.

This entry was posted on Saturday, February 17th, 2007 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.