I like both of Geico’s characters. But I wondered: Which one is more popular among the general public?

In an informal LOHAD online poll (margin of error +/- 100 percent), the caveman was preferred over the gecko by a 2-1 margin. Fourteen percent responded: “Yuck, hate ’em both,” with one gecko supporter adding: “I am waiting for a chick gecko to give him a run for his money.”

Late-breaking news: In a voting surge, the gecko has sprinted to a lead over the caveman by a similar 2-1 margin, prompting concerns about the electronic process used to tally these votes. The “yuck” votes are holding steady at about 20 percent. In the battle between caveman and gecko, I declare it a draw … for now.

This entry was posted on Thursday, December 7th, 2006 at 6:00 am and is filed under This 'n' That.