As we pass another Black Friday and enter the thick of holiday shopping madness, you have to admire a company that’s able to break through the advertising uberclutter and get noticed.

Charmin has done exactly that by (surprise, surprise) putting customers first. And what do busy New York City shoppers want this holiday season? A clean public toilet … which is exactly what Charmin delivered.

The result? A search for “Charmin Times Square” delivers more than 250 Technorati results and more than 300 Google results. I saw the story at least a half dozen times on various news channels over Thanksgiving, and Charmin even scored this editorial in the New York Times.

I don’t know what the cost of this venture is to Charmin, but it sure seems like they’re getting their investment back many many times over in publicity and good will.

This entry was posted on Sunday, November 26th, 2006 at 6:21 am and is filed under Marketing Stuff.