AdAge recently posted an interesting article about survey fatigue (registration required; sorry), on the heels of CRM Magazine saying that most companies (71 percent) don’t even bother to act on the information they gather in their surveys.
Takeaway for marketers: Want your customers’ opinions? Make it worth their while so you get valuable feedback. And if you’re going to go through all the time and trouble to get that feedback, pay attention to it.
Here’s an article about how your computer is probably targeted 50 or more times a day by hackers. Sleep well.
I’m a little late in linking to this, but this eMarketer article from about two weeks ago has some interesting information for anyone who is marketing to kids online:
According to parents, the Internet poses far and away the number-one risk to kids of any media, more than six times that of television.
Also according to parents, the Internet poses far and away the greatest opportunity to kids for learning and growth, more than seven times that of magazines and more than nine times that of television.
Contradictory data? Hardly. I think it shows a lot of common sense: We parents want our kids to be smart with technology, we want our kids to know how to navigate the online world, but we don’t want anyone taking advantage of them.
Takeaway for marketers: Treat kids with respect. Earn the trust of their parents and never betray that trust. It’s that simple … and that difficult.
On the day when Drudge is scaring the hell out of readers with a screaming headline about North Korea, I get an email from Amazon touting their emergency preparedness department (the slogan: “Prepare for the worst. Hope for the best.”).
Matt, Jeff, throw me a bone, willya? Weekends are supposed to be for relaxing!
Assuming this is true, YouTube would be utterly foolish not to jump at a deal. Copyright issues are about to become a brobdingnagian headache for them, and while YouTube isn’t going anywhere soon, the removal of copyrighted material from the site (from straightforward clips like this 60 Minutes report about Google to creative mashups like this Beatles clip) would significantly diminish their overall appeal and traffic … and, as a result, their market value. As Wreckless Eric famously sang: take the cash!
OCTOBER 9 UPDATE: Done deal at $1.65 billion in stock. Not too shabby.
OCTOBER 10 UPDATE: YouTube founders Chad and Steve speak to the users who made them wealthy.
