Paul McCartney wants to trademark himself, according to this article. Smart move, and I can’t imagine any reason why anyone would object, except to try and grab 30 seconds of fame. (According to the article, “anyone who thinks the singer should not hold exclusive rights to the name can register an objection.”)

But poking aorund Google for a little more on this story led me to The Trademark Blog, which is a pretty interesting site if you deal with trademark issues now and again and you have some time to click around and read.

The other day, USA Today had a pretty good article that was sort of a high-level State of the Union of advertising. The pithy summary comes via Max Kalehoff of Nielsen BuzzMetrics: “The more consumers ignore ads, the more ads marketers spew back at them.”

Takeaway for marketers: Don’t interrupt. Engage.

… it could cost you. A lot. Just like it cost this Florida woman $11.3 million.

“It is the nature of man to rise to greatness if greatness is expected of him.”
—John Steinbeck

If you want to find out about something really interesting happening this weekend in both Second Life and real life, check out this press release. It’s a smart example of how offline and online communications can work together to raise awareness, and it’s supporting a great cause.