… when your name is popping up in spam subject lines all over the place. Rachel Ray definitely has what Bush 41 called the “Big Mo.”

Talk about an email subject line that captured my attention, all the more so since it was from Chris Locke, one of the authors of The Cluetrain Manifesto. Does “Cluetrain Derailed” herald a new sea change in business as (un)usual? The arrival of Web 3.0? Something else similarly or sillily profound?

Here’s the EGR post Locke was baiting. You be the judge. This way to the egress?

“I’ll decide what happens to TWiT, the show, when I come back, but at this point it looks like it’s on life support and the heart monitor is flatlining.”

This is not good. Read more over at Leo Laporte’s blog. and especially in the comments to Leo’s October 22 post.

I don’t know specifically what’s going on over in TWiTville, but I can’t imagine Leo pulling the plug entirely. It’s the lead netcast in a network of more than a dozen shows, and arguably the only one worth listening to regularly. TWiT just picked up major advertising (Dell and VISA) because it pulls in some pretty decent numbers.

Take a rest, Leo. Recharge. But please don’t pull the plug.

Here’s something of an oldie but a goodie. Over on the Claritas site, you can enter any ZIP code and see which of the 67 PRIZM segments are most represented there. Just click the “ZIP Code Look-Up” tab and give it a whirl. You can also click the “Segment Look-Up” tab and find out a bit more about each individual segment. Not only is it fun to play with, it gives you a sense of the kind of power segmentation can have when mapped against a sizable customer database.

The other day, my wife is channel-flipping and comes across “My Husband is Gay” on the BBC America channel. The first ad we see is for eHarmony. I don’t know if they bought the show, the network, the cable system or what — but that’s a fine piece of ad placement right there.