I’m a little late in linking to this, but this eMarketer article from about two weeks ago has some interesting information for anyone who is marketing to kids online:

According to parents, the Internet poses far and away the number-one risk to kids of any media, more than six times that of television.

Also according to parents, the Internet poses far and away the greatest opportunity to kids for learning and growth, more than seven times that of magazines and more than nine times that of television.

Contradictory data? Hardly. I think it shows a lot of common sense: We parents want our kids to be smart with technology, we want our kids to know how to navigate the online world, but we don’t want anyone taking advantage of them.

Takeaway for marketers: Treat kids with respect. Earn the trust of their parents and never betray that trust. It’s that simple … and that difficult.

This entry was posted on Monday, October 9th, 2006 at 6:04 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.