With high-profile pieces last week in The New York Times and Business Week, click fraud continues to capture mainstream attention and concern. (The comments posted on the Business Week site make for good reading, too.) A lot of online marketing managers are going to be hearing from their bosses this week: “So, what are we doing about click fraud?”

Takeaway for marketers: The degree to which this is a problem is still under debate. What’s not debatable is that if you’re doing keyword advertising, you need to keep a very close eye on the numbers.

This NBC Promo is absolutely terrific. Bill the Promo Guy over at NBC clearly understands the YouTube zeitgeist far better than … oh, agency.com for example. Well done.

(Thanks to Barbara Pflughaupt for the heads up on this via this Adrants post.)

Another day, another story about how insecure our information is in this information age. Information Week reports on the Commerce Dept. losing 1,137 laptop computers since 2001, with 249 of them containing personally identifiable information. Here’s a pretty good BetaNews piece about it, too, which also details some numbers about lost computers and other data devices in other government agencies.

You can do anything and everything and then some to protect yourself against identity theft. Sadly, that will never be enough.

“Duty is not what a lawyer tells me I may do; but what humanity, reason, and justice tell me I ought to do.”
—Edmund Burke

When your industry is faced with uttely horrendous news, what do you do? Advertise, of course!