Jamster is a company that sells ringtones, wallpapers and games for cell phones. Disney is a company that wants to capitalize on the growing cell phone content market. It’s not particularly surprising that Disney is looking to make a buck any way they can, but it is a little surprising that their brand police didn’t insist on avoiding the juxtaposition of one of Hef’s playmates with their iconic mouse, duck and — what kind of animal is Goofy, anyway?

This entry was posted on Saturday, September 30th, 2006 at 6:00 am and is filed under Marketing Stuff.