With high-profile pieces last week in The New York Times and Business Week, click fraud continues to capture mainstream attention and concern. (The comments posted on the Business Week site make for good reading, too.) A lot of online marketing managers are going to be hearing from their bosses this week: “So, what are we doing about click fraud?”

Takeaway for marketers: The degree to which this is a problem is still under debate. What’s not debatable is that if you’re doing keyword advertising, you need to keep a very close eye on the numbers.

This entry was posted on Monday, September 25th, 2006 at 8:18 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.