Archive for August, 2006

“Dear AOL: I love your advertising…”

Saturday, August 26th, 2006

Are AOL members really clicking this link in significant numbers?

I’m not sure how long AOL has been placing “Ad Feedback” links under its ads, but I haven’t noticed them until very recently. Given their move to eliminate membership fees and concentrate on ad revenue, my guess is it’s a relatively new development (though there’s a 2005 copyright on the survey page itself).

Here’s a link that ought to work for you so you can see the survey they’re running. I was going to reproduce all their questions in this blog post, but there are so many you’d never read them all. In case that link isn’t working for you, though, here’s a taste:

When thinking about online advertising in general, how satisfied are you with advertising on AOL versus other Internet sites outside of AOL? (Please exclude pop-ups and spam when thinking about online advertising.)

Are you…
More satisfied with advertising on AOL
No difference in satisfaction
Less satisfied with advertising on AOL
Don’t know

I’m sure the AOL membership of kids, IM junkies and Internet newbies is going to provide some real valuable response to that question. Even veteran Internet marketing types don’t think about this stuff on that level.

“Well, I have to say, I’m more satisfied with the advertising on AOL than I am with the advertising on MSN, but not nearly as satisfied as I am with the advertising on iVillage.”

I would love to see the results of this survey get leaked just like 20 million AOL search queries from 650,000 users got leaked. The information they’re gathering is probably as useless as it gets, but I’m sure it would be very entertaining to read.

Quote o’ the Day

Friday, August 25th, 2006

Romain Gary

“Humor is an affirmation of dignity, a declaration of man’s superiority to all that befalls him.”
Romain Gary

Yes, It’s A Cell Phone

Thursday, August 24th, 2006

take THAT Chocolate!

Yes, that phone in the photo above is a cell phone. It’ll accept your SIM card and everything. All the details are here, my favorite part of which is: “This phone is for entertainment purposes only!” So, I assume that means no wagering?

Yet Another Blog Directory

Wednesday, August 23rd, 2006

Can't get enough information? Here's more!

iBlog Business strives to provide “a comprehensive collection of the world’s best corporate and business blogs.” Not a bad idea, I suppose, and you might find a blog or three worth keeping an eye on in the months to come. But with only 300 blogs in 152 categories, it’s got a long way to go. Till then, there’s always Technorati.

AOL CTO: CYA

Tuesday, August 22nd, 2006

another day in AOHell

Reuters reported midday yesterday that Maureen Govern, “who oversaw the division responsible for accidentally releasing search data for more than a half a millions users, has resigned from the company.” C|Net adds that two additional employees have been fired.

This came on the same day that found the New York Times editorializing that the “Electronic Frontier Foundation has filed a complaint against AOL, arguing that the recent well-publicized release of search data from 600,000 AOL customers was a deceptive trade practice. The F.T.C. should uphold the complaint, and send a clear message that invasions of privacy of this sort will be punished.”

Will Govern’s sudden inability to govern as CTO and the dismissal of a duo of researchers quiet the angry mob staked out in front of the AOL castle with flaming torches, or are these just the first three of many heads to roll?