“Dear AOL: I love your advertising…”
Saturday, August 26th, 2006I’m not sure how long AOL has been placing “Ad Feedback” links under its ads, but I haven’t noticed them until very recently. Given their move to eliminate membership fees and concentrate on ad revenue, my guess is it’s a relatively new development (though there’s a 2005 copyright on the survey page itself).
Here’s a link that ought to work for you so you can see the survey they’re running. I was going to reproduce all their questions in this blog post, but there are so many you’d never read them all. In case that link isn’t working for you, though, here’s a taste:
When thinking about online advertising in general, how satisfied are you with advertising on AOL versus other Internet sites outside of AOL? (Please exclude pop-ups and spam when thinking about online advertising.)
Are you…
More satisfied with advertising on AOL
No difference in satisfaction
Less satisfied with advertising on AOL
Don’t know
I’m sure the AOL membership of kids, IM junkies and Internet newbies is going to provide some real valuable response to that question. Even veteran Internet marketing types don’t think about this stuff on that level.
“Well, I have to say, I’m more satisfied with the advertising on AOL than I am with the advertising on MSN, but not nearly as satisfied as I am with the advertising on iVillage.”
I would love to see the results of this survey get leaked just like 20 million AOL search queries from 650,000 users got leaked. The information they’re gathering is probably as useless as it gets, but I’m sure it would be very entertaining to read.