Monitor. Evaluate. Respond. Feed. Facilitate. (Just Don’t Look Like Schmucks As You Do)
August 31st, 2006
In case you’ve been following the Agency.com debacle, you should know: They’ve withdrawn from the pitch process for the Subway account.
In case you haven’t, catch up on the story over here.
When you check out Agency’s damage-control microsite, take a closer look at some of the commentary being made. I particularly like this blog entry from Leo Burnett Canada, which contains the following quote:
“Good internet marketing is more than just creating Web sites and campaigns, it is also the ability to monitor and evaluate what’s being discussed about your brand and then respond to, feed or facilitate those discussions.”
Bingo!
September 1st, 2006 at 1:01 pm
Hi – Thanks for the kind words and the link. Glad you found us.
I think that speed and quality of reaction is really the key point to take away from all this – which kind of got missed in the whole “isnt’ the video stupid” kerfuffle.
Best
Jason