BzzAgent is doing some belated Spring cleaning of its hive. (In response to internal headaches? Client complaints? Competitive issues? Something else?) This post on BzzAgent’s own blog is interesting, as are the comments posted in response.

You might also be interested in the following email recently sent to BzzAgents:

Dear BzzAgents,

I want to share with you some important news about BzzAgent.

We are preparing to make two significant modifications to our system. We intend for these changes to benefit each and every one of you.

Over the next several weeks, we will remove all known pests from our BzzAgent network. You’ve heard me discuss this before on the BeeLog, but the time is right to now take a more aggressive approach.

These individuals register multiple accounts and create fake profiles to occupy valuable slots in campaigns — slots that could (and should!) be occupied by you. Not to mention they also flood us with emails and phone calls, which reduces the quality of service we can provide to you. To ensure your BzzAgent experience is as active and fulfilling as possible, these folks will no longer be BzzAgents.

The second modification is being planned now. We are going to revamp our rewards system. The current rewards program, quite simply, is attracting pests. The bottom line is that it’s pointless to kick-out pests only to entice them to re-join.

Of course, regardless of how we change our rewards system we plan to honor all points that good-standing BzzAgents have been awarded to date. It is important to note that we are not planning to change in any way the practice of supplying you with a product experience at the beginning of each campaign.

In closing, the goal is a system that is filled with honest and happy BzzAgents.

This entry was posted on Monday, August 21st, 2006 at 6:00 am and is filed under Internet Stuff, Marketing Stuff.