This article is kind of interesting, but not necessarily for the information in it. Check out the headline: “Search Marketing: The new, hip way to reach your target audience.” Would have been quite the newsbreaker … in 1998. (Or 1963, given the use of the word “hip.”)

Seriously, though, it’s a worthwhile reminder: As steeped in this stuff as some marketers in general and online marketers in particular tend to be, there’s a whole population of professional marketers out there for whom the online world remains a vast uncharted territory.

This entry was posted on Wednesday, August 2nd, 2006 at 7:24 am and is filed under Internet Stuff, Marketing Stuff.