Quote o’ the Day
Friday, July 21st, 2006“Mistakes are part of the dues one pays for a full life.”
—Sophia Loren
“Mistakes are part of the dues one pays for a full life.”
—Sophia Loren
This article from Business Week doesn’t present anything particularly new or incisive, but it’s a solid overview of an issue faced by any Web site aspiring to build community through the enabling of social networking.
BBC News reports that YouTube is now serving up 100 million video clips per day. That’s three billion — billion! — videos per month. Imagine the bandwidth cost.
I can’t help but wonder, though, how long it will take before the dirty little secret of YouTube hits mainstream media, that being the fact that copyright violations are one of the main engines driving the site.
“The Ultimate Zidane HeatButt Video” is one of this week’s top-viewed videos (over 350,000 views as I type this). If the person posting the clip can’t spell “headbutt” properly, I doubt he or she has permissions from the owners of the World Cup telecast, Conan O’Brien, Butterfinger, George Lucas, Arnold Schwarzenegger and Nintendo (among others) to use their copyrighted material in the clip.
Frankly, a lot of what I like about YouTube is material that’s a blatant copyright violation: I can see a clip from Spamalot (15,114 views), watch 1976-vintage Springsteen perform “Thunder Road” (9,146 views) and even see a Team America puppet barf all over a Disney parade (3,934 views).
Mashups and bootlegs and re-edits (oh, my!) are what make YouTube most interesting. They’re also, in many cases, blatant infringements of copyright.
Do the copyright owners know? Do they care? Should they? Does the fact that “Ask Zen: Copyright & YouTube” has fewer views than a puppet barfing on Disney characters (it’s at 3,057 as I write this) have any significance?
JULY 19 UPDATE: Just hours after I posted this, ZDNet posted this story about YouTube being sued … for copyright infringement.
This is an interesting idea.
This eMarketer article about business blogging makes for interesting reading. The bottom line: Most businesses aren’t blogging. Why? Here’s an excerpt:
“After years of meticulous branding, carefully arranged PR messages, and committee-developed corporate-speak that offends no one — especially lawyers — successful blogging requires ceding message control internally to a single, real voice, and externally to commenters whose feedback may not always be positive,” says eMarketing senior analyst James Belcher.
Takeaway for marketers: Belcher’s absolutely right. Business blogging is not for the thin of skin.