She May Not Be As Think As You Dumb She Is
Wednesday, July 26th, 2006This article is interesting not just because it gives me an excuse to run a photo of Jessica Simpson, but because Jessica’s latest single, “A Public Affair,” is being released in hundreds of “personalized” versions, all of them DRM-free.
What makes that so interesting? It’s cool for the Simpson fan, who wants to buy a version of the song with Jessica cooing his or her name. It’s doubly cool for that fan (though not so cool for ringtone vendors out there) because the lack of DRM (digital rights management) lets downloaders use the song any way they want, including as a ringtone.
So: Customers pay once, use many times, many ways … which is exactly what music-lovers want from downloaded music.
I’m not sure a Jessica Simpson single is the best test case for this sort of thing, but rest assured the music and ringtone companies are going to be watching this one closely.