A milestone of sorts has been reached. This particular “Evolution of Dance” video — the most viewed video ever on YouTube — has exceeded 30 million views. (Total views of the video itself is far more, as there are multiple versions posted online.) That’s more than double the views of the second-most-viewed video on YouTube, Pokemon Theme Music Video (which is undoubtedly to blame for the excess of lip-syncing videos posted there).

Why hasn’t one of those 30 million people created a dancing baby version of the video? Or set them against each other Mortal Kombat style? Seems to me a matchup of the two most popular dancing Internet memes of the last 10 years is a natural.

According to this Reuters article, “43 percent of office workers said they work on vacation, compared with 23 percent in a survey taken in 1995.”

Bummer.

The Onion came out with a pretty funny article about Wikipedia the other day.

“In a startup company, you basically throw out all assumptions every three weeks.”
—William Lyon Phelps

If you’re engaging in any advertising at all through Google, this is required reading.

Industry estimates say click fraud represents as much as 20 percent of ad clicks. Google says those numbers are “wildly exaggerated.” As usual with this sort of thing, the truth is probably somewhere in the middle.

Takeaway for marketers: If you’re marketing widgets and paying 20, 30, 40 cents a click or thereabouts for traffic, be aware of this, but don’t sweat it too much. If your keyword advertising clicks are being measured in dollars per click rather than cents per click? Watch this like a hawk.