Google: Strong and getting stronger. That’s the takeaway from this PC Advisor article that does a pretty good job of putting these Hitwise numbers for May in perspective: Google commanded just under 60% of all search queries (an increase of about a point over March numbers) vs. 22% for Yahoo and 12% for MSN.
“Treat people as if they were what they ought to be and you will help them become what they are capable of becoming.”
—Johann Wolfgang von Goethe
DMNews alerts us to a WebSideStory analysis finding that “the top 4 percent of all unique search-term queries on a Web site make up about 50 percent of all searches on that site.”
Takeaway for marketers: If you’re not paying attention to the search terms section of your site traffic report, you should. Those terms your visitors are searching for most? That’s the low-hanging fruit for improving your site’s ability to generate sales.
Google Spreadsheets is now available by invitation only as part of a limited test beta. Here’s a look.
Today is June 6, 2006 — the day of the beast, some say. If you want to see what all the 666 fuss is about, this Wikipedia entry along with this one is a pretty good start.
Some woman somewhere will give birth to a son today and name him Damien, which is pretty creepy. He’ll probably grow up to be a politician, musician or marketing executive.
Meanwhile, the day is a hell of a marketing opportunity for one small town in Michigan. And this is interesting: 666 has a page on MySpace (smart thinking, Omen marketers).
JUNE 7 UPDATE: Meet Damien.
