Archive for May, 2006

The Story Behind One of the Best Logos Ever

Thursday, May 11th, 2006

c'mon, you see the arrow, don't you?

Ever wonder about the guy who created the FedEx logo? Ever want to hear the story of the subliminal arrow? Ever wonder what the FedEx logo and crashing a plane into the LAX sand dunes have in common? Here’s the link you’ve been waiting for.

(I’m telling you, though — if you click on over to the Steve, Don’t Eat It! area of the site, you’re on your own. Seriously. I mean, it’s pretty funny, but unless watching Fear Factor contestants drinking a glass of maggots is your cup of phlegm, then just stick to the Cheap-Ass Cereal Hall of Fame. Trust me on this one. You’ve been warned.)

A Billion Here, A Billion There …

Wednesday, May 10th, 2006

What else? It's a, ahem, mailer demon

This is an interesting statistic from DMNews.com: Bounced email amounts to a $5 billion loss annually to email senders.

Pontiac’s Free Ride?

Tuesday, May 9th, 2006

Is Pontiac's ad costing Pontic bandwidth?

A Pontiac commercial broadcast during 24 last night had an interesting tag at the end: Instead of the typical “visit us at pontiac.com” style tagline, the call to action was to “Google Pontiac.”

Of course, pontiac.com was the top paid and organic result. It better have been. And Google undoubtedly kicked in part of the ad cost. But I wonder: How much of a spike in traffic did PriceQuotes.com or CarQuote.AutoDiscountGroup.com or CarPriceSecrets.com (three of several non-Pontiac paid ads on the search results page) — or the city of Pontiac, for that matter — receive off of Pontiac’s paid ad on 24?

Who Do You Trust More: George Bush or Wolf Blitzer?

Monday, May 8th, 2006

Would you buy a used car from either of these men?

According to this BBC/Reuters/Media Center poll, people worldwide tend to trust media more than they do government (61 vs. 52 percent). That’s not the case in the U.S., though, where government is trusted more than media (67 vs. 59 percent).

In the U.S., people generally trust local newspapers the most (81 percent) and blogs the least (25 percent). The most trusted specific news sources mentioned without prompting are Fox News and CNN (11 percent mention each).

Oddly enough, people have high trust in local and national/regional newspapers (81 and 74 percent respectively), but that trust doesn’t carry over to the Internet. News Web sites are trusted by just 54 percent of respondents. I guess the sites of those local and national/regional newspapers still have a lot of work to do.

Morgan Spurlock Gets The Last Laugh

Sunday, May 7th, 2006

What's next: pilates with your pizza?

This sign at my local McDonald’s made me do a double-take. That a fitness DVD is the hook to get people into McDonald’s? We’ve come a long way from “would you like to super-size that?”

And to think: Just a couple of months ago, Morgan Spurlock was all over my local news and practically run out of town on a rail for (horrors!) using some off-color language in front of high school kids.