This is interesting. The numbers are U.K.-based, but that doesn’t make the trend any less significant for those of us here in the U.S.

Takeaway for marketers: Some newspapers will see this as a death-knell, while others will see it as an opportunity. Newspaper publishers willing to be nimble, embrace change and redefine themselves will be well positioned in the years to come.

This entry was posted on Tuesday, May 30th, 2006 at 6:00 am and is filed under Internet Stuff, Marketing Takeaways.