Pontiac’s Free Ride?
May 9th, 2006A Pontiac commercial broadcast during 24 last night had an interesting tag at the end: Instead of the typical “visit us at pontiac.com” style tagline, the call to action was to “Google Pontiac.”
Of course, pontiac.com was the top paid and organic result. It better have been. And Google undoubtedly kicked in part of the ad cost. But I wonder: How much of a spike in traffic did PriceQuotes.com or CarQuote.AutoDiscountGroup.com or CarPriceSecrets.com (three of several non-Pontiac paid ads on the search results page) — or the city of Pontiac, for that matter — receive off of Pontiac’s paid ad on 24?
May 9th, 2006 at 8:58 am
Another question, how much $$ did Google MAKE from the advertisers you mentioned?