The Pew Internet & American Life Project recently released a report on “The Internet’s Growing Role In Life’s Major Moments” and a data memo on “The Internet’s Penetration and Impact.”

Pew’s numbers indicate that the Internet continues to become more important in our everyday lives: for example, helping us cope with illness or make a major purchasing, investment or career decision. Meanwhile, more Americans than ever have Internet access, and the number of broadband users continues to grow.

Takeaway for marketers: Duh.

This entry was posted on Saturday, May 6th, 2006 at 6:50 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.