Archive for May, 2006

With This Site and Broadband at the Bing …

Wednesday, May 31st, 2006

What’s Hitman? “We are a privately-owned independent enterprise that specializes in reliable contract killings. We offer a variety of assassination services, customized to suit particular needs of our clients.”

I wonder how Amazon feels about their ads appearing here. Or Geico. Or WebMD. Or, in a lovely piece of Internet advertising serendipity, organdonor.gov, the “official U.S. Government web site for organ and tissue donation and transplantation.”

Takeaway for marketers: Sometimes you’re at the mercy of serendipity, but to the degree you can be careful when you’re buying networks, exercise that care.

Internet Ad Spending Leapfrogs Newspaper Ad Spending: #2 Behind TV

Tuesday, May 30th, 2006

The old way just doesn't cut it anymore

This is interesting. The numbers are U.K.-based, but that doesn’t make the trend any less significant for those of us here in the U.S.

Takeaway for marketers: Some newspapers will see this as a death-knell, while others will see it as an opportunity. Newspaper publishers willing to be nimble, embrace change and redefine themselves will be well positioned in the years to come.

Holiday Conscience: 99% Off

Monday, May 29th, 2006

Save! Save! Save! Feh.

Well, another Memorial Day is here, and once again those of us who gripe about such things can start gnashing our teeth over the fact that the reason for the holiday has been overwhelmed by the commercialism surrounding the holiday.

Given what’s happened to Christmas and Easter and the Fourth of July and Thanksgiving and a few others, though, you’d think we’d be used to it by now. Michael Liebowitz over at Soflow ponders: “The cynical part of me wonders how long it will take for someone to assign a name to 9/11, like ‘Patriotism Day,’ then move it to whatever the closest Monday is to 9/11. We’ll commemorate the tragedy of that day by saving big bucks on a foreign car.” I think he’s absolutely right about that; it’ll happen in time, and it probably won’t take very long.

I think I’ll spend the day buying nothing and thinking a bit about my dad.

Clipmark It

Sunday, May 28th, 2006

It's a big Web. Clip it. Or so they say.

Yesterday, I recommended digg to you. Today, another recommendation: Clipmarks. It’s pretty cool, and playing with it a bit is the best way to see how cool it is (it’s the comment component I really like). Here’s how they describe themselves:

“Clipmarks is not a bookmarking solution! Clipmarks is about breaking down the web into pieces instead of pages. When you find something in a web page that interests you, clip it. By adding tags to clipmarks, you’re able to create your own searchable collection of things you’ve clipped from the web. Clipmarks is also about seeing and discussing things that other people are clipping.”

Digg It

Saturday, May 27th, 2006

a little tech-heavy, but always interesting reading

If you’re not including digg as one of your regularly scheduled online information sources, you need to. As they define themselves in their FAQ:

“Digg is a technology news website that combines social bookmarking, blogging, RSS, and non-hierarchical editorial control. With digg, users submit stories for review, but rather than allow an editor to decide which stories go on the homepage, the users do.”