For years, I’ve been seeing placeholder text that begins with “Lorem ipsum dolor…” and have occasionally wondered why that and not something else, where did it come from and what does it all mean? Maybe you’ve wondered, too. Here’s the answer.

You’ve seen that Geico commercial with the two cavemen in the restaurant. Ever wonder about the actors playing the cavemen? Me, too. I’m about six months late with this link, but here’s the Blogcritics.org post reporting on who they are.

Ever wonder what writers think about all those product placements?

Some members of the Writers Guild of America say: “We don’t think advertising and network executives’ desire to cash in on the emotional connections viewers have with their favorite show should go unchecked.”

And so they helped create this site.

Accoona wants to be your search engine. As this article explains, they’ve been spending a lot of time and money to be better than Google.

The killer app for Accoona seeme to be “SuperTarget your search,” a series of drop-down menus located where you’re used to seeing AdWords ads.

Look for something using their news search, and you can further refine your results using drop-down menus for when published, publisher, relevant company, country, state, people mentioned and media category. The business search provides SuperTarget drop-downs for business type, city, state, country, company revenue, total company employees and people mentioned.

It’s way too early to say whether Accoona is going to give Google any sleepless nights. Try the SuperTarget function, though; it’s pretty good.

Google “ultimate question” and the first two results will be references to The Hitchhiker’s Guide to the Galaxy. The answer to Fred Reichheld’s ultimate question isn’t 42, but it may be more difficult to answer: “How likely is it that you would recommend this company to a friend of colleague?” It’s a good question, touching everything from corporate culture to product quality to customer service.

Reichheld’s book uses a metric called NPS (net promoter score) to measure a company’s health. NPS (which has its own site over here) is based on the idea that a company’s customers can be segmented into three groups: promoters, passives and detractors. It’s an interesting device that may get you thinking a bit differently about your company. If nothing else, Reichheld has managed to apply a quantitative model to the important qualitative notion of customer satisfaction. Apple’s NPS: 66%. Harley-Davidson’s NPS: 81%. The average U.S. company’s NPS: 10%.

Consider all the customer touchpoints across your entire organization and ask: Is your company better at creating promoters, passives, or detractors?

(Full disclosure notice: The Ultimate Question landed on my too-tall stack of reading material because I’m registered over at BzzAgent.)