AdAge reports this morning on a new study questioning the value of MBA degrees to marketers.
“A Master of Business Administration degree is not only worthless, it can work against a marketer, according to a survey of marketing executives from 32 consumer-products companies by consulting firm Ken Coogan & Partners.”
It’s not quite schadenfreude, but it’ll do.
DMNews reported the other day on a new study by ExactTarget finding that email sent on Friday gets the highest open rate.
Back in the day (that day being 2003), the best day to send seemed to be Tuesday. Last year, it was looking lke the trend was moving toward Wednesday.
The important part of the DMNews article, though, is this: “The study also backs up ExactTarget’s 2004 assertion that there is no such thing as a universal ‘best day’ to send email.”
Takeaway for marketers: The best day for you to send isn’t necessarily the best day for someone else to send. It depends on industry and customer base. Test every day of the week and measure not just open rates but also conversions.
eMarketer alerted us the other day to the Nielsen/NetRatings statistic that “the number of active U.S. broadband users from home increased by 28% last year, rising from 74.3 million in February 2005 to 95.5 million in February 2006.”
Meanwhile, less than four months ago ClickZ was reporting that U.S. broadband use was about 46.9 million subscribers.
It seems to me that getting a reliable statistic for broadband use ought to be easier than such a massive discrepancy would indicate. I guess it’s not.
“We all get report cards in many different ways, but the real
excitement of what you’re doing is in the doing of it. It’s not what you’re gonna get in the end — it’s not the final curtain — it’s really in the doing it.”
—Ralph Lauren
