“Tipping point” is reaching a tipping point for me. It’s everywhere, from the home page of AOL to the name of an episode of Everwood to the title of a CD by The Roots.

Speaking of roots: The phrase became buzzword following Malcolm Gladwell’s 2000 best-seller, but was actually coined about 40 years ago. Gladwell’s site clarifies his use of the term, and Wikipedia provides some interesting background.

The “tipping point” is a great device for making sense of a lot of things … maybe even the point at which useful device becomes useless cliche.

This entry was posted on Tuesday, March 28th, 2006 at 6:00 am and is filed under Marketing Stuff, This 'n' That.