DMNews reported the other day on a new study by ExactTarget finding that email sent on Friday gets the highest open rate.

Back in the day (that day being 2003), the best day to send seemed to be Tuesday. Last year, it was looking lke the trend was moving toward Wednesday.

The important part of the DMNews article, though, is this: “The study also backs up ExactTarget’s 2004 assertion that there is no such thing as a universal ‘best day’ to send email.”

Takeaway for marketers: The best day for you to send isn’t necessarily the best day for someone else to send. It depends on industry and customer base. Test every day of the week and measure not just open rates but also conversions.

This entry was posted on Monday, March 20th, 2006 at 7:47 am and is filed under Marketing Stuff, Marketing Takeaways.