BzzAgent is publishing an interesting blog over here, “a 90-day experiment in organizational transparency,” the idea being to chronicle how BzzAgent is using the $13.8 million in venture capital it received in December to “make a fundamental transition from an agency to a media model.”

In doing so, they’ve published a set of “transparency guidelines” that should be thought-provoking to anyone involved in company communications. After all, we all want to be as “transparent” as possible in our communications, but what exactly does that mean? Would you be comfortable blogging under these guidelines? Would you add more guildelines than these? See if BzzAgent’s list matches yours:

• Employees must approve usage of their names
• Clients must approve usage of their names for all information that is not already public
• We will not disclose: the personal information of any BzzAgents, BzzAgent financial information, confidential employee information

Adds BzzAgent: “We are learning as we go. These rules may change as people get more comfortable with how this turns out, with the ultimate goal of limiting as many rules as possible.”

This entry was posted on Monday, March 6th, 2006 at 6:00 am and is filed under Internet Stuff, Marketing Stuff.