AOL to Charge Same Price for Dialup or Broadband
Thursday, February 23rd, 2006AOL is nudging the 75% of its subscribers who still use dialup over to broadband by increasing the price of its dialup service. AP reports that beginning March 9, AOL’s price for broadband and dialup will be the same: $25.90 per month.
AOL thinks greater adoption of broadband will increase overall usage, thereby increasing advertising revenue. But they still need to address the issues they’ve had for years: the perception of AOL as Internet training wheels, and the inability to retain members over the long haul.