Seth Godin has another e-book out. This one’s called Flipping the Funnel, and if you haven’t already figured out what it’s about from the graphic, here you go: It’s about taking the marketing funnel and flipping it sideways into a megaphone, enabling your best customers to serve as your advocates.

It’s interesting that Seth has released three editions of this e-book: In addition to one for businesses and traditional marketers, he’s also posted customized versions for non-profits and politicians — two areas where the notion of giving your best customers the power to advocate on your behalf long ago took root.

This entry was posted on Monday, January 30th, 2006 at 9:29 am and is filed under Internet Stuff, Marketing Stuff.