Malcolm Gladwell may have it wrong: That first impression he writes about in Blink may be too lingering. According to this report at Reuters, your Web site is judged in about 1/20th of a second.

Yikes.

Takeaway for marketers: That feeling in your gut? Trust it.

This entry was posted on Saturday, January 21st, 2006 at 11:05 am and is filed under Internet Stuff, Marketing Stuff.