Sherpa Wisdom
January 18th, 2006Marketing Sherpa’s annual freebee of real-life tips and wisdom from marketers is now available here. It’s a 48-page PDF packed with information and advice re: general marketing and advertising, search marketing, email marketing, business-to-business marketing, Web sites, issues on the job, and managing agency-client relationships.
Takeaway for marketers: Print it (my version of Acrobat Reader wouldn’t print page two, an ad for Omniture) and read it.