Archive for December, 2005

Where’s The Office of Homeland Security When You Need It?!

Wednesday, December 21st, 2005

This guy is up to no good!

In the spirit of the season, I offer up this story … which sports one of the greatest Christmas news headlines ever.

Google’s AOL Stake: “Disastrous”?

Tuesday, December 20th, 2005

A disaster in the making?

Do you believe that Google taking a 5% stake in AOL would be “disastrous” for AOL? Carl Icahn does.

(I happen to think while it’s a questionable net plus for Google, it’s a great move for AOL. Then again, I’m not a corporate raider, so what do I know?)

Order Now For Guaranteed Delivery (Maybe)

Monday, December 19th, 2005

Soooo ... when am I supposed to get this package?

Online shopping is great, isn’t it? No malls, no crowds, no parking lots. Click, click, click, and it shows up on your doorstep in time for the holiday.

Maybe.

Like many parents of teenage girls, I purchased some stuff online at Delia’s. Order by December 14 for guaranteed delivery by Christmas. No problem: Items were in stock, and I placed my order on December 6. So when I go to check the status of my order, why am I told that the estimated arrival date is December 26?

Forget credit card fraud: This sort of disingenuous playing with shipping dates is the kind of thing that will ultimately turn people off from shopping online. The takeaway for shoppers is clear: Need it by a certain date? Go to the mall; ordering online isn’t trustworthy.

The Beginning of the End of Google As We Know It?

Sunday, December 18th, 2005

A new era for Google and AOL is about to begin.

Time Warner is selling a 5% stake in AOL to Google, which in return is giving AOL $1 billion in cash and, perhaps, a chunk of its soul. Here are three top takeaways from yesterday’s article in The New York Times:

AOL ads will get preferential treatment on Google. Search results will carry AOL-specific sections of links — including the AOL logo. It’s a huge question as to how intrusive these will be in comparison to paid AdWords placements. Will the mere presence of this new section of links drive AdWords clickthrough rates down significantly?

Microsoft will be a distant #3 in the search advertising world. For now. Lagging far behind Google and Yahoo!, MSN will need to hit a major home run with its impending demographic-based AdCenter launch to have hopes of closing the gap significantly. Gates and company have a lot of work to do.

AOL will be able to optimize itself for maximizing organic placement in Google’s pages. Here’s the salient tidbit from the Times: “Google will also provide technical assistance so AOL can create Web pages that will appear more prominently in the search results list.” Attention everyone who deals in SEO: Your job has just become that much harder.

The biggest takeaway, though, may be that Google — which has long prided itself on its independence, technology savvy, and customer focus — is taking a chance by so firmly integrating itself with AOL — which has long been seen as a set of Internet training wheels. In the words of author John Battelle, who wrote a book about Google: “What they are giving away is the perception in the market place that Google isn’t for sale.”

Of course, better for Google to align with AOL than to have to face off against a combined AOL and MSN. Ahhh, big business sometimes makes strange bedfellows.

JibJab Strikes Again

Saturday, December 17th, 2005

Those wacky JibJbbers, they're at it again ...

The newest JibJab cartoon is now available. If you haven’t seen it already, here’s the link. Unlike last year’s “This Land,” you’ll need to watch a Sprint Music Store commercial to watch “2-0-5” for free. Or, if you prefer, you can pay $1.99 to download it to your hard drive — or your iPod.

What a difference a year makes.