… then don’t hammer them with “Buy me!” email the moment they log on the morning after Christmas.

Few things make me dislike you more than your insistence that I spend money on your product mere hours after surviving the year’s largest outlay of cash, short of buying a car or a house. Not to mention surviving a four-hour drive. In the rain. On less-than-preferred sleep.

Now, if you’re a debt consolidation service? (Hello, Amex!) A gym offering membership discounts? (Too many desserts!) A maid service? (This house is trashed!) Okay, maybe we’ll talk.

Takeaway for marketers: Respect your customers. Give ’em a break once in a while. They’ll be there when you return … more so than if you hound them into running away forever.

This entry was posted on Monday, December 26th, 2005 at 11:51 am and is filed under Marketing Stuff, Marketing Takeaways.