ClickZ reports that holiday shopping is up 33% over last year. Not bad, considering a recent report that 25% of Internet users have stopped buying online.

Various ClickZ articles that cite Nielsen/NetRatings numbers for “active Internet users” in the U.S. indicate that this number has increased from about 138 million in November 2004 to about 140 million this year.

Crunch all those numbers together, and it seems clear: Some people may not be buying at all, due to security fears, but whose who do buy online are spending more than ever.

Takeaway for marketers: In the online world, as in the offline world, you want to take care of your best customers.

This entry was posted on Wednesday, December 14th, 2005 at 6:00 am and is filed under Marketing Stuff, Marketing Takeaways.