Credit for this one goes to my brother, who alerted me to the following tidbit from Target Marketing, noting that when he reads “something like this, I am astounded that it’s published as news and that someone possibly thinks new ground is being covered.”

According to “Direct Marketing’s Five Biggest Hurdles (And How To Get Over Them),” a new guide from The Kern Organization, the more you know about your prospect’s or customer’s situation, the better you can target your copy, select the right channel for your message, etc.

Quick, someone call Tom Peters!

(MOTO in the headline, by the way, stands for “Master Of The Obvious.”)

This entry was posted on Thursday, December 1st, 2005 at 6:00 am and is filed under Marketing Stuff.