eMarketer reports that online advertising expenditures in the U.S. reached $3.1 billion in the third-quarter of 2005, according to the Interactive Advertising Bureau and Price Waterhouse Coopers. That breaks the previous record of $2.99 billion in Q2/05, which broke the previous record of $2.8 billion in Q1/05.

In 2004, $9.62 billion was spent in online advertising in the U.S. If Q4/05 simply performs to the average of the rest of the year, that means a year-end total of $11.85 billion for 2005 — a 23% increase over 2004 spending. Not too shabby.

Takeaway for marketers: Some say the banner ad is dead, and in some ways maybe it is, but online marketing as a whole is thriving … and will continue to grow for some time to come.

This entry was posted on Monday, November 28th, 2005 at 10:45 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.