I think it’s worth acknowledging that while it can certainly be seen as frantic backpedaling, Sony genuinely seems to be doing everything possible to not become the next Kryptonite case study.

Not only have they halted production of “rootkit CDs,” the ones in which their copy protection dumped software on users’ computers, they’ve launched what C|Net calls a “virtually unprecedented CD recall program” enabling customers to exchange their copy-protected CDs for new discs and MP3s.

Of course, the point is they shouldn’t have used rootkit technology on their CDs in the first place. But the good news is that once caught, they didn’t deny, deny, deny, and they’re making good to the public in a way not often seen in Big Corporate America.

Progress comes in small steps. I think this is one of those.

This entry was posted on Saturday, November 19th, 2005 at 3:21 pm and is filed under Internet Stuff, Marketing Stuff.