Anyone who has worked with AdWords a bit knows the frustration of trying to generate maximum clicks at minimum cost. Call it “gaming the system” or “optimizing a campaign,” it more or less amounts to the same thing: Trying to tweak the parameters of your AdWords account to deliver the best bang for the buck.

Robert X. Cringely reports here on an AdWords experiment, and concludes that trying to win at the AdWords game is like trying to win in Vegas. You may … but in the long run, the house always comes out on top. There’s a follow-up piece here, and a third piece here. Good stuff.

This entry was posted on Wednesday, November 2nd, 2005 at 6:00 am and is filed under Marketing Stuff.