Breitbart.com reports here on a survey by Consumer Reports WebWatch that finds 25% of U.S. Internet users “have stopped buying online due to fears of identity theft and other threats.”

Yow.

Takeaway for marketers: Now, more than ever, it’s time to make sure your site communicates security and trust — in design, in copy, and in practice.

This entry was posted on Thursday, October 27th, 2005 at 6:00 am and is filed under Internet Stuff, Marketing Takeaways.