This is by far the coolest Halloween link anyone’s sent me this trick or treat season: Do They Know It’s Halloween?, a spin on Do They Know It’s Christmas? The Web page may not be much to write home about, but don’t let it deter you from checking out the music video.

AOL bought Weblogs a few weeks back in a deal reported to cost $25 million. This is a cool little tool that calculates a blog’s value based on the link-to-dollar ratio of the AOL-Weblogs deal.

Over a grand. (Where do I go to collect?) Not too bad. Imagine if anyone actually read this thing.

Google Base seems to be The Next Big Google Thing, evidently taking direct aim at Craigslist and eBay.

BizReport has an article about it here that is definitely worth reading, while a much better blog post than this one, plus links to Google Base screen shots, can be found here.

“The greatest thing in life is to keep your mind young.”
—Henry Ford

Breitbart.com reports here on a survey by Consumer Reports WebWatch that finds 25% of U.S. Internet users “have stopped buying online due to fears of identity theft and other threats.”

Yow.

Takeaway for marketers: Now, more than ever, it’s time to make sure your site communicates security and trust — in design, in copy, and in practice.