Soflow’s Robert Loch asked that question on AdRants recently. A bunch of companies were named: Toyota, IBM, HP, Aflac, BMW, Google, Apple. And one more, mentioned more often than any other (as of this writing): Adult Swim, Cartoon Network’s late-night lineup featuring Family Guy, Futurama, Aqua Teen Hunger Force, and more.

Adult Swim is terrific. (Heck, I’ve been watching since their interstitials were literally adults swimming!) What’s really notable about the Soflow responses, though, is that Adult Swim is capturing the attention and admiration of some of the best marketing minds out there with smart, funny, conversational interstitals that are simply white text on a black background. Forget all the high-cost flashy production values. The biggest budget item here: Knowing how to talk to your audience with a consistent tone of voice.

Takeaway for marketers: Know your audience. Talk to them.

This entry was posted on Wednesday, September 21st, 2005 at 12:01 am and is filed under Marketing Stuff, Marketing Takeaways.