This week, Gillette announced the launch of Fusion, a series of razors with five blades. Five. Five! Five blades!

Back in 1976, Saturday Night Live introduced the “Triple Track,” a razor with three blades, which at the time seemed impossibly ludicrous. As the memorable tag line of the fake commercial declared: “Because you’ll believe anything.” In 2004, though, The Onion anticipated this very development. (My thanks to fellow Soflow member Matt Arnold for the link.)

Kevin Glennon blogs here in anticipation of Gillette’s 13-blade “Mach 4 Meat Grinder” which, by my calculations based on the blade-expansion rate over the past few decades, should hit the market around 2085. I’ll be talking with Kevin about my great-grandchildren going into business with his: The Glennons will sell the razors, and the Peters will market the styptic spray you see in this posting’s photo.

What a world. I guess we will believe anything.

This entry was posted on Saturday, September 17th, 2005 at 12:01 am and is filed under Marketing Stuff.